1. Mobile-First is Non-Negotiable
Over 60% of Australian web traffic comes from mobile devices. If your site doesn't work beautifully on phones, you're losing customers.
Quick mobile checks:
- Buttons are thumb-sized (at least 44x44 pixels)
- Text is readable without zooming
- Forms are easy to fill on small screens
- Navigation is accessible with one hand
2. Lead with Trust Signals
Australian consumers are savvy. They need to trust you before they buy. Build trust with:
- ABN displayed in your footer
- Real photos of your team and workplace
- Australian-based prominently mentioned
- Customer reviews from real Australians
- Clear contact information (local phone number helps)
3. Speed Matters More Than You Think
A 1-second delay in page load time can reduce conversions by 7%. For a site with $50,000 in monthly revenue, that's $3,500 lost-every month.
Invest in:
- Optimized images (WebP format)
- Fast, Australian-based hosting
- Clean, minimal code
- Proper caching
4. Clear Calls-to-Action (CTAs)
Every page should have one primary action you want visitors to take. Make it obvious:
- Use contrasting colours for buttons
- Action-oriented text ("Get a Quote" beats "Submit")
- Reduce form fields to essentials
- Position CTAs above the fold
5. Local SEO Fundamentals
For brick-and-mortar or service-area businesses:
- Include your suburb/city in page titles
- Create a Google Business Profile
- Add structured data for local business
- Get listed in Australian directories (Yellow Pages, TrueLocal)
- Encourage Google reviews
6. Accessibility Isn't Optional
Beyond being the right thing to do, accessible websites:
- Rank better on Google
- Reach more customers
- Reduce legal risk
Basic accessibility:
- Alt text on all images
- Proper heading hierarchy
- Sufficient colour contrast
- Keyboard navigation support
7. Content That Converts
Your website copy should:
- Speak directly to your target customer
- Address their problems before your solutions
- Use ordinary language (avoid jargon)
- Include specific, quantifiable claims where possible
Instead of: "We provide innovative solutions" Try: "We've helped 50+ Brisbane businesses reduce costs by 25%"
The Common Thread
Notice how every tip serves one goal: making it easier for customers to find you, trust you, and buy from you.
That's what great web design does-it removes friction between visitors and action.
See how we apply these principles in every website we build.